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16 Cool New Indie Brands You've Never Heard Of

You'll thank us later

by Kristen Bousquet  |  COMMENT

PHOTO 16/17
The Buff
The Buff Easily one of the most Instagrammable indie beauty brands, The Buff specializes in face and body oils that will truly change the way your skin looks and feels. Looking at the fact that most beauty products are one-size-fits-all, founder Jasmine Garnsworthy set out to change that. After buying the product, you'll be asked a series of questions that your mixologist will use to create the perfect facial or body oil for you.

Try this first: The Buff Customized Face Oil, $40

Buy now
 

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Beneath Your Mask Indulge Total Body Elixir

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Complex Beauty Smooth Operator Antioxidant Mask

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The Buff Customized Face Oil

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