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It's officially the age of the YouTube beauty vlogger

by Joelle Garcia  |  COMMENT

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In this day and age, people typically spend more time on YouTube than they do watching television — and as such, video bloggers reign supreme. After all, with the internet's unlimited space for creativity, vloggers can do anything in front of a camera to produce content for their audience. Beauty vloggers, who typically specialize in makeup tutorials, makeup product reviews and makeup challenges (you know, like painting on 100 layers of nail polish or applying makeup whilst wearing a blindfold) are especially popular at the moment.

Suffice it to say, it's officially the age of the beauty vlogger. Many have risen to prominence over the past decade or so, and more and more have built their own beauty empires or collaborated with giant beauty brands. Here are some of the best makeup lines from today's brightest beauty vloggers.

Image via @bretmanrock

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Smashbox Spotlight Palette x Casey Holmes

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