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These Iconic Influencer-Designed Beauty Products Are So Good

It's officially the age of the YouTube beauty vlogger

by Joelle Garcia  |  COMMENT

PHOTO 12/13
EM Cosmetics Infinite Lip Cloud, $16
EM Cosmetics Infinite Lip Cloud, $16 After first rising to stardom back in 2007, Michelle Phan is truly one of the OG beauty vloggers. Phan took a hiatus from YouTube but is back with a newly revamped version of her brand, Em Cosmetics.

Phan's Lip Cloud product was developed after fans expressed the desire for a non-drying liquid lipstick...and so she delivered. Her lip formula is highly pigmented yet lightweight and oh-so comfy on the lips. All of the shades are divine, but Crimson, French Nude and Ultramarine Violet top the charts.

Buy now
 

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