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Move Over K-beauty, J-beauty Is the New Thing

Beauty is turning Japanese, we really think so.

by Melanie Rud Chadwick  |  COMMENT

PHOTO 6/7
SK-II Facial Treatment Essence, $179
SK-II Facial Treatment Essence, $179 Talk about an oldie but goodie, this beloved formula hasn't changed in over 35 years. There's a good reason why: It's made with 90 percent Pitera, a liquid loaded with vitamins, minerals, amino acids and acids...aka it moisturizes, soothes and protects your skin. (Fun fact: The ingredient was created when scientists discovered that the hands of Japanese sake brewers were incredibly smooth and youthful, thanks to a single kind of yeast.) Swipe it on post-cleansing, pre-moisturizer once or twice a day. It's a splurge for sure, but the multiple skin benefits are well worth it.
 

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