Why We're Falling Hard for Kaja, Sephora's New K-Beauty Makeup Line

We're suckers for all things Korean beauty, especially when said Korean beauty happens to be cute. So when we got wind of Kaja, Memebox's new color cosmetics line with Sephora, we got very excited.

Kaja is the first co-developed K-beauty brand with Sephora and everything about it is adorable, from the name (which translates to "let's go" in Korean) to the whimsical product aesthetic. It's more than just cute, though; it's got form and function. We found ourselves enjoying the actual formulas every bit as much as the Instagram-worthy packaging. Keep reading to get the lowdown on all the new products.

Image via @kajabeauty