Shiseido Shiseido first made its way to the states in the 60s and is popular for its gentle-yet-effective skin care products and sumptuous color cosmetics line.
Must-have products: Well, you can't go wrong with the brand's sunscreens and we've been loving the ultra-lightweight Shiseido Essential Energy Moisturizing Gel Cream, $48 (it absorbs instantly and smells divine). You're also going to want to keep your eyes out for its recently relaunched makeup line, including the Shiseido Visionairy Gel Lipstick, $26.
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