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These are the Japanese Luxury Brands You Need to Know

The brands you need to know — and their buzziest products

by Rosie Narasaki  |  COMMENT

PHOTO 8/12
SK-II
SK-II SK-II has long enjoyed cult acclaim, especially for its SK-II Facial Treatment Essence, $179. Recently, the brand made waves with its #BareSkinProject campaign, featuring Chloe Moretz, Tang Wei and more.

Must-have products: Of course, there's the aforementioned essence — and Ms. Moretz counts herself a fan of the SK-II Facial Treatment Mask, $17 (especially for air travel).

Image via @skii

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