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Fashion forward, beauty bound

by Urvashi Kaushal  |  COMMENT

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Beauty for Every Budget
Beauty for Every Budget But it's not just about accessibility — it's about capturing hearts and wallets too. Mass-market brands like Primark are proving that beauty doesn't have to come with a hefty price tag. With lip liners priced at a mere $2, these brands are making beauty accessible to all, while still delivering on style and substance. And let's not forget the "lipstick effect" — during tough times, beauty sales soar, making it an enticing investment for retailers looking to weather the storm.

At the end of the day, expanding into beauty isn't just about selling products — it's about selling a lifestyle. By offering everything from wardrobe essentials to morning routine must-haves, fashion brands are positioning themselves as the ultimate one-stop-shop for all things fabulous. So let's raise our brushes and look up to the brands who are not just nailing fashion, but also makeup too.

Image via heckmannoleg/Getty

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Zara Lips and Face Palette

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H&M Liquid Matte Lipstick

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NovaBeauty Gelous Long Wear Waterproof Eyeliner

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& Other Stories Body Scrub

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Primark PS My Perfect Colour Matte Foundation

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Studiowest Nuon 8 in 1 Eyeshadow Palette Berry Nude

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Victoria's Secrets Bombshell Fine Fragrance Lotion

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Guess Bella Vita Paradiso, Eau de Parfum

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