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10 Groundbreaking New Beauty Brands Worth Trying

Here are 10 new beauty brands that launched this year everyone should know about and support.

by Shammara Lawrence  |  COMMENT

PHOTO 10/11
Aether Beauty
Aether Beauty Let's face it: The beauty industry produces tons and tons of waste every year and a lot of it is unnecessary. Such is the premise behind Aether Beauty, which was created by color cosmetics expert Tiila Abbitt, who wanted to fill the void of eco-friendly yet well-formulated and high-performing makeup in the beauty space. And true to its mission, the brand's first eyeshadow palette is completely recyclable since it's made without eyeshadow pans, elastic and a mirror. But it does boast 12 wearable, versatile shades laden with rosehip oil for a completely radiant eye look.

Try: Aether Beauty Rose Quartz Crystal Gemstone Palette, $58
 

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