6 Newish Beauty Brands We're 100 Percent Obsessed With

Halsey's About-Face is just over a year old now and the clean, vegan makeup line consistently puts out hit after hit. We're not surprised! After all, the brand is all about embracing individuality and self-expression. It leans heavily into bold hues and coloring outside the lines. The products themselves are also highly functional and boast superior staying power. One of the brand's newest debuts is Shadowstick, $14, a highly saturated eyeshadow stick that delivers intense color in one swipe. In addition to signature neutrals, it comes in bold hues like matte tangerine, pearly cloud blue and chartreuse.