6 Newish Beauty Brands We're 100 Percent Obsessed With

Launched in late 2020, Ceremonia is a sustainable hair care brand that believes deeply in the power of a hair care ritual. Not just in the sense that it can lead to your best hair days yet, but that it can be a celebration of your heritage. The brand was founded by Babba Rivera, a Latin American immigrant who says hair and beauty have always played a key role in her culture. There are lots of goodies, but we're highlighting the Sunday Reset Duo, $45, a scalp scrub and hair mask set that deeply cleans, rebalances and nourishes from root to tip.