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9 Major Product Launches to Check Out This May

From revolutionary hair color technology (no mixing!) to the most intensely pigmented eye shadows you've ever seen, these are beauties you shouldn't miss

by Dawn Davis  |  COMMENT

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Hair Color Revolution
Hair Color Revolution If you color your hair at home, you're probably all too familiar with the mixing bowls, spatulas and brushes the process requires. It's time-consuming, messy and wasteful -- even if you're a DIY genius. Enter L'Oréal Superior Preference Mousse Absolue, $14.99 -- hair color even a baby could use. After years of testing, L'Oréal scientists and engineers figured out how to put hair color in a single bottle -- you shake and apply the mousse. That's it. You can even use it multiple times -- perfect for root touch-ups or covering grays. File this one under: "Why didn't someone come up with this sooner?"

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