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9 New Products We Spotted Backstage at NYFW That Are Coming Your Way, Stat

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by Wendy Rose Gould  |  COMMENT

PHOTO 4/10
Maybelline New York Cheek Heat Blush, $10
Maybelline New York Cheek Heat Blush, $10 You'll have to wait a little bit longer to meet Maybelline's new Cheek Heat (January 2020), which was used by key makeup artist Erin Parsons at both Christian Siriano and Alice + Olivia. Cheek Heat is a completely new category for the famed makeup brand; it's a lightweight gel cream blush that comes in six different shades. The models were wearing Berry Flame at Christian Siriano and Fuschia Spark at Alice + Olivia, and the color was applied with a fluffy brush across the cheeks.

Buy soon

Image via Wendy Rose Gould

SEE NEXT PAGE: Maybelline New York Brow Fast Sculpt, $8
 

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