Beauty Tips

8 New Products You'll Totally Want to Buy This Month

The prettiest fall lip color, a superhydrating eye mask, smooth hair made easy (and less-damaging!) and more

by Alyssa Hertzig | COMMENT

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Lash BFF

Lash BFF Is this the end to skimpy eyelashes? Maybelline New York Lash Sensational Boosting Eyelash Serum, $11.99, may be the answer for the sad-lashed among us. Packed with arginine, acid proteins and pro vitamin B5, it works to strengthen and condition your existing lashes (so they're healthier and less likely to fall out). Just brush it on daily before applying your regular mascara. Kardashian lashes, here we come.

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Cover image via @bareminerals

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