8 New-to-Sephora Brands We Can't Get Enough Of

Sephora has a lot of amazing beauty brands to choose from. And even the most seasoned Sephora shopper can get overwhelmed by all of the shiny makeup, skin care, hair and body products on the shelves. In fact, sometimes you get so lost you miss out on new products and brands. And even if you have your go-to beauty picks, it is always interesting to see what's new — because if a brand is getting stocked at the beauty giant, you know that there has to be something special about it... Which is precisely why we're putting the spotlight on some of the latest additions to the Sephora family — these newbies are totally worth checking out the next time you're shopping in store or online.

Image via @sephora