8 New-to-Sephora Brands We Can't Get Enough Of

Tower 28 is designed for sensitive skin, but made for all. What really makes the female-founded beauty brand special is that the range includes makeup. Products get the Clean at Sephora check, as well as the National Eczema Association's Seal of Acceptance.

Wondering about the name? The LA-based brand gets its name from the lifeguard tower in Santa Monica. Tower 28 is currently only available online, but shoppers can try the SuperDew Shimmer-Free Highlight Balm, $18, soothing SOS Save.Our.Skin Daily Rescue Facial Spray, $28, and the nonsticky superglossy ShineOn Jelly Lip Gloss, $14.

Image via @tower28beauty