SHOP: Birchbox The Birchbox store is always one of the most magical beauty destinations for me in New York City. I love walking into the aesthetically pleasing Soho location and being able to play around with products that are usually only available online. The store is packed with fun as you can BYOB (you know, build your own Birchbox), try on what may become your new favorite product at the Try Bar, and shop by category instead of brand (something that us Type A people seriously appreciate). The fun doesn't stop there. Head downstairs and book your next hair, makeup or nail service with one of their experienced professionals.
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