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Say Hi to Ohii, Urban Outfitters' New Affordable, Cruelty-Free Beauty Brand

Urban Outfitters now has its own in-house beauty brand, Ohii, and it's vegan, cruelty-free and affordable. In other words, you're going to want it all.

by BlueSky Quianzon  |  COMMENT

PHOTO 7/15
Ohii True Matte Lip, $16
Ohii True Matte Lip, $16 Embrace the ever-trendy matte lip with these liquid lipsticks that promise long-wearing, bold, rich, non-feathering and nondrying hues. The finish is velvety and the shades flatter any skin tone.

Buy now

SEE NEXT PAGE: Ohii Treasure Shadow Palette, $24
 

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products mentioned
Ohii Gummy Gloss

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Ohii Lip Jelly

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Ohii Glass Powder

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Ohii Mini Mascara

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Ohii Daydream Handcream

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Ohii Wake Up Pen

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Ohii True Matte Lip

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Ohii Treasure Shadow Palette

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Ohii Magic Hair Wand

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Ohii Soft Glow Highlighter

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Ohii Pure Stick Deodorant

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Ohii Magic Hour Shadow Palette

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Ohii 2-1 Clay Cream Cleanser

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Ohii The Big Reveal Peel Off Mask

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