Hair Care
9 Gorgeous Reasons to Go Platinum This SummerForget the subtle highlights. This season, it's all about statement-making bleach blonde hair |
Last year, it was the lob. This year, it's platinum blonde. Every It girl -- from Rooney Mara to Jennifer Lawrence -- has been spotted with bright, almost white-blonde hair. "This is the trend that I'm seeing: Everyone wants to be blonde," says celebrity hairstylist and Redken Creative Consultant Tracey
Cunningham.
The platinum hair craze that's taking over Hollywood can likely be attributed to Anna Wintour. She recently turned Taylor Swift into a bleached blonde "Hedi Slimane rock n' roll girl" for the cover of "Vogue." And that's what makes this trend different from years past: Instead of Barbie Doll bleached locks, platinum hair is now edgier and rocker-chic. (Read: No one will mistake you for Paris Hilton circa 2004.)
Here, nine gorgeous styles that will convince you to go platinum blonde.
SEE NEXT PAGE: Taylor Swift's Platinum Blonde Shag
The platinum hair craze that's taking over Hollywood can likely be attributed to Anna Wintour. She recently turned Taylor Swift into a bleached blonde "Hedi Slimane rock n' roll girl" for the cover of "Vogue." And that's what makes this trend different from years past: Instead of Barbie Doll bleached locks, platinum hair is now edgier and rocker-chic. (Read: No one will mistake you for Paris Hilton circa 2004.)
Here, nine gorgeous styles that will convince you to go platinum blonde.
SEE NEXT PAGE: Taylor Swift's Platinum Blonde Shag