Makeup
How To Shop for Concealer and Foundation Online, According to ProsThese are the commandments, according to beauty experts |
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Things get stickier when it comes to makeup, however. It's hard to translate colors accurately on a computer screen, especially when subtle shifts of undertone make all the difference in the world, as is often the case with concealer and foundation. And with brands creating more and more shade options — for example, the much-buzzed Tom Ford Shade and Illuminate Soft Radiance Foundation SPF 50, $112.50, just launched in 40 shades — finding the best option for one's individual complexion has become increasingly challenging.
It goes without saying that you should look for online retailers that offer great return policies, so that you can return shades after testing them in natural light. To minimize the need for returns, however, we've turned to leading makeup experts for their best foolproof tips for shopping for foundation online.
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