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What Is Situational Cleansing (And What Do You Need to Know About It)?So... there's a different face wash for every kind of skin situation? |
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"Situational cleansing" is a term coined by Emily Parr, the founder of US-based skin care brand HoliFrog — and it's really catching on in the beauty world. It's particularly great if your skin is unpredictable, or if you're going through a stressful period (ahem) where your skin is not coping as well as it should be.
In short, situational cleansing basically comes down to using different cleansers depending on your skin's "mood." It's about taking care of your skin's needs as they come up; as opposed to the usual one-size-fits-all approach.
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