#BeautyFridge: Fad or Rad?

Search #BeautyFridge on Instagram right now and you'll see that over 1,000 people are keeping their serums, sheet masks and moisturizers — and everything else in between — chillin' in the cold in tiny mini fridges, specially designed for beauty products and skin care.

Yes, you read that right, a skin care mini fridge: A cute little cube, colored in an array of pastels, positively bursting with Instagrammabilty. Some may call it unnecessary (just like they did about steps two through eight of your 10-step routine) — but hold on now, it may not be as crazy as the haters think: Storing your products at cooler temperatures actually has some major benefits; from boosting their efficacy, to helping them last longer. Keep reading to find out everything you need to know about skin care fridges!

Image via @cooluli_usa