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Think "Store Brand" Means "Generic Garbage"? Think Again.

Prepare to second-guess your entire makeup bag. These underdogs put pricey prestige brands to shame

by Erica Smith  |  6 COMMENTS

PHOTO 3/11
Up & Up Makeup Remover Cleansing Towelettes, $9.99 for 90
Up & Up Makeup Remover Cleansing Towelettes, $9.99 for 90 "I can't imagine why anyone would pay three or four times the price for a makeup wipe that performs like Target's less-expensive house brand. These wipes have the same look, smell, and feel as Pond's Clean Sweep Towelettes, $4.69. Diehard fans of Pond's might notice a slight difference in the quality of the towelette (Up & Up's is not as plush), but for something that literally gets wiped across your face and tossed in the garbage in about 13 seconds flat, I'm willing to make that barely-noticeable sacrifice. But I will say this: Up & Up's packaging needs help -- as soon as the "re-sealable" adhesive flap over the opening gets rubbed with enough makeup remover, it never re-seals again. (A problem I cured by storing the package in a zip-top bag, so the towelettes don't dry out.)" -- Colleen Rush, Executive Editor



SEE NEXT PAGE: Up & Up Continuous Mist Spray Sunscreen - SPF 50, $9.99
 

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products mentioned
up & up Non-Acetone Nail Polish Remover

0.0

up & up Makeup Remover

10.0

up & up Makeup Remover Cleansing Towelettes

0.0

Pond's Clean Sweep Cleansing & Make-Up Removing...

5.5

up & up Continuous Mist Spray Sunscreen Sport SPF 50

0.0

Ulta Lipstick

7.0

Ulta Silky Hand Cream

0.0

Ulta Amped Lashes Mascara

3.5

Sephora Collection Fame Fatale Studded Mani Kit

0.0

Sephora Collection Perfection Mist Airbrush Foundation

0.0

Sephora Collection MicroSmooth Baked Sculpting Trio

9.0

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