The shiny, luxurious allure of swingy blown-out hair that is, to quote Olivia Pope, "handled," holds allure for lots of women. So many, in fact, that an entire industry has erupted around it: blow dry bars exist in every major metropolis. What used to be the exclusive realm of well-appointed editors, movie stars and socialites has now become accessible to us all.
That said, the Spring 2018 runways have signaled it's time to take a break from all that texture taming in exchange for more natural, loose, flowing hair. That's right: it's time to let your inner wild child out to play with texture, braids and big-time volume.
Stylist Matt Fugate of the Serge Normant at John Frieda Salon in New York City, a celebrity stylist who works on said models along with some rather big-name celebrities, loves this return to texture. "I think it's a very key time since the blowout has become so routine that we're seeing a lot of hair breakage and over-drying of the hair. The hair isn't supposed to be handled with the level of heat the way we've been handling it with women requesting smooth, straight hair. So, this new turnover of natural texture is not only sexier, it's empowering for women not to feel like they have to be so perfectly put together all the time," he says.
Read on for Matt's advice on how to ditch your blowout in exchange for some of the runway's hottest texture trends.
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