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10 Makeup Brands Founded by WoC, for WoC

These brands changed the way the beauty world looked through diversity

by Carmen Williams  |  COMMENT

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Fenty Beauty
Fenty Beauty Fenty Beauty launched in 2017 and TBH, we're still feeling the aftershocks (in a good way, of course!). Rihanna had a big part in changing the game with an initial 40-shade foundation launch (which has since grown to 50 shades). We've loved pretty much everything we've tried from the line, though it's worth pointing out that the Killawatt Freestyle Highlighters, $36, are especially fire.

Image via @fentybeauty

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