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  • Get a FREE Hairstyling Session with John Frieda Experts -- Their 10-City Tour Kicks Off Today!

  • Posted by Kristen on April 23, 2010 at 12:24PM
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  • What do you get when you combine an 18-wheeler, a celebrity hairstylist and a fashionista? A fabulous makeover, of course! John Frieda has joined forces with BCBG to bring you the "John Frieda Style On Site Tour".

  • So what is this tour all about, you ask? Well, John Frieda hairstylists will be visiting 10 cities giving women fabulous FREE hair makeovers while BCBG spreads the fashion love. The tour kicks off in Boston Today, April 23rd. Their goal is to make high fashion accessible to real women everywhere by inviting them into their mobile salon. The "salon" is pretty insane too -- it’s actually an 18-wheeler that has been gutted so that it looks like a true salon -- complete with styling stations, a receptionist, waiting area -- the works!

  • The truck is stopping in Philadelphia, Atlanta, Miami, Houston, Los Angeles, San Francisco, Minneapolis and Chicago. At each stop they'll be offering locals the A-list treatment: free hairstyling sessions with stylists from John Frieda and fashion advice from BCBG, complete with access to exclusive clothing items not available in stores. For more information, check out their Website. See complete location info below:

  • Full Tour Stop Dates:

  • Boston - April 23-25 @ Prudential Center (171 17th Street Northwest)

  • New York City - April 27-29 @ Times Square - Broadway Plaza

  • Philadelphia – May 2 @ King of Prussia Mall

  • Philadelphia - May 3 @ Dilworth Plaza

  • Atlanta – May 7-8 @ Atlantic Station

  • Miami – May 13-15 @ Midtown Miami (3401 North Miami Avenue)

  • Houston – May 21-22 @ Pearland Town Center

  • Los Angeles – May 28-30 @ Hollywood & Highland

  • San Francisco – June 3-4 @ Justin Herman Plaza

  • Minneapolis – June 11-13 @ Mall of America

  • Chicago – June 17-19 @ Wrigley Building

  • If you're not in any of these mobile destinations, it might be time for you to mobilize yourself to the nearest hot spot for a potentially new hot FREE 'do.

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