Dr. Howard Murad has been a pioneer in the skin care industry for more than a quarter of a century and his "inside out" approach to staving off the effects of aging and free radicals has garnered him legions of devout fans.
Now, with the advent of his new app, ClearCam, Murad is poised to earn even more brownie points.
Developed to help promote his company's new acne line to selfie-obsessed teenagers, ClearCam instantly removes blemishes from every shot, rendering each one post-worthy despite the #NoFilter parameters being imposed by militant #selfie purists.
The hi-tech application also has a time-lapse feature, which allows users to see how their complexion will look after using the skin care creams for 72 hours.
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"A healthy complexion is a reflection of total wellness both inside and out," says Dr. Murad. "This, in turn, creates a healthy environment for the skin so that if problems do arise, they resolve more easily." And, while you're waiting for all that wellness to kick in, you can always fake it with a little retouching magic à la ClearCam. #secretssafe