Listen up, boys, particularly those of high school and college age! While dousing yourself in body spray may
seem like only the best and best-intentioned of ideas, your overpowering cloud of fragrance just isn't doing it for the ladies.
A study commissioned by Old Spice confirmed that a vast majority of teenagers -- and their moms -- believe that overzealous scent application is, indeed, an issue among young men. A survey of 2,000 girls and boys aged 13 to 25, as well as 1,000 mothers of teenage boys, found that 75 percent of boys, 83 percent of girls, and 72 percent of mothers think that "overspraying" is a problem.
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The reason the study gives for this overspraying habit? Boys seem to think that the scent will fade too quickly unless they drown themselves in the stuff. Maybe it's time to graduate to cologne.
[
The Cut]