Total Beauty trivia question of the day: What can a cosmetic company do in order to set a new beauty product apart from every other generic, boring, same-old bottle of potion we see (and pass by) on the drugstore aisle shelf?
Answer: Produce a game changer. And what exactly is a "game changer?" Well, besides being a buzzword that everyone and their boss is using, it's a beauty product that is strategically unconventional or innovative -- something we haven�t seen before. Basically, it's a beauty product we never knew we always wanted.
And while it seems as though "beauty breakthroughs" should by nature be super expensive, infused with diamonds or made with water from the Himalayas and reserved for celebrities' faces and bodies only, there are plenty of new groundbreaking beauty products that won't break the bank. Yep, that's right, these innovative beauty buys can all be found at your local drugstore.
While some of these budget-friendly innovations are really just the first less-expensive knock off versions of a luxury breakthrough product, they are still inventive because they're the first to boast a certain technology at the right price tag. And we know how important that is to you (it is to us too).
� Whiter teeth
� An instant manicure
� A cleaner face
� Younger skin
� Easy hairstyles
� Gorgeous fuss-free hair color
� Protection from the sun
� Voluminous hair
� De-puffed eyes
These give you an instant manicure with zero drying time that lasts 10 days and costs 10 bucks. If that's not a nail polish breakthrough for the budget-minded woman, we don't know what is. These self-adhesive nail polish strips come in 24 styles (solid shades and trendy nail art designs) and are easy to use and easy to remove with plain ol' nail polish remover. They are also DBP, toluene and formaldehyde free.
Most volumizers and texturizers are designed to be used on damp hair, but this self-proclaimed "game changer for how you style," is a volumizer for dry hair. The powder is formulated with virtually "weightless microparticles," which have been designed to help texturize your hair's surface and give your roots lift in "10 seconds." All you have to do is shake the product into your hands (you won't see it but will feel it in your palms) and run your hands through your strands for an instant volume boost.
This deodorant, developed with an exclusive breakthrough technology, is activated by your bodies' motion, not moisture. Basically, it's ahead of the sweat. How does it know when you are moving? Well, the product contains "motion activated micro-capsules" which sit on the surface of your skin and pop when friction takes place under your arm, releasing little bursts of freshness. Kind of genius.
This is the first anti-aging skin care gadget that fights fine lines and wrinkles with heat, vibration and red light technology. The effects come courtesy of optical diffusers, which can immediately diminish the look of wrinkles and a multi-peptide blend serum that enhances "cellular turnover and supports collagen structure," which the device warmly massages on to your skin. Finally, the red light technology helps to minimize the appearance of sun damage over time.
Total Beauty trivia question of the day: What can a cosmetic company do in order to set a new beauty product apart from every other generic, boring, same-old bottle of potion we see (and pass by) on the drugstore aisle shelf?
Answer: Produce a game changer. And what exactly is a "game changer?" Well, besides being a buzzword that everyone and their boss is using, it's a beauty product that is strategically unconventional or innovative -- something we haven�t seen before. Basically, it's a beauty product we never knew we always wanted.
And while it seems as though "beauty breakthroughs" should by nature be super expensive, infused with diamonds or made with water from the Himalayas and reserved for celebrities' faces and bodies only, there are plenty of new groundbreaking beauty products that won't break the bank. Yep, that's right, these innovative beauty buys can all be found at your local drugstore.
While some of these budget-friendly innovations are really just the first less-expensive knock off versions of a luxury breakthrough product, they are still inventive because they're the first to boast a certain technology at the right price tag. And we know how important that is to you (it is to us too).
� Whiter teeth
� An instant manicure
� A cleaner face
� Younger skin
� Easy hairstyles
� Gorgeous fuss-free hair color
� Protection from the sun
� Voluminous hair
� De-puffed eyes
