Why it's great: TotalBeauty.com readers are continually impressed by this drugstore shampoo. "Even with thick, dry hair, this shampoo cleaned and moisturized my waves," one reader writes. "My hair is better than it's been in years," says another reviewer. "I've been trying anything and everything to help my dry, damaged hair. This is, by far, the best product I've tried."
Why it's great: This deodorant has it all. "Great lasting power, great smell and it moisturized my underarms really well," says an impressed reader. As for those pesky white marks most deodorants leave behind on clothes and underarms? "You would never know I was wearing it," says a fan of the solid.
Why it's great: There's a reason this bar landed the No. 1 spot on our classic beauty products list. Readers say it's gentle enough for all skin types and leaves skin clean and moisturized. "I adore this product because not only does it keep me clean and fresh, it smells fabulous. Its creamy formula never dries out your skin and if you forget to put on lotion, it's OK."
Why it's great: Readers love this bar so much that they stockpile it. "I am highly sensitive and easily develop bad reactions [to products], especially to [those] with perfume," one TotalBeauty.com reader says. "Dove Sensitive Skin Unscented Beauty Bar is the only one I use. It really leaves my skin soft, smooth and moisturized."
Why it's great: A perfect 10 is hard to come by, but readers agree that this conditioner's ability to restore moisture to dry and damaged hair without weighing it down makes it deserving of the No. 1 spot. "This helps to seal my split ends and moisturizes like a dream," says a TotalBeauty.com reader. "It feels more like a deep conditioning treatment and leaves my hair so amazingly soft."
Dove's unprecedented Campaign for Real Beauty celebrates bodies of all shapes, sizes, colors, and ages. It employs plus-size models, women of different races and those with wrinkles and sun spots to inspire us real women to feel more comfortable in our own skin -- so to speak. Dove continually creates memorable, groundbreaking (and at times controversial) ads and commercials; they make pro-age beauty products instead of anti-aging ones; and now, with their "Movement for Self-Esteem", they're trying to reach a younger generation by helping instill confidence in adolescent girls. However, 13- to 93-year-old women can resonate with this poignant slogan for the movement: "Imagine a world where beauty is a source of confidence, not anxiety."
Dove has been trying to create this world since 1957, and apparently it's working because our readers continue to rave about their beauty products. Due to its longevity, this brand evokes nostalgia in some of our reviewers: One woman says, "I use Dove all the time and it reminds me of my home growing up and of my grandmother's house." Another woman says, "The scent smells the same as when my mom bathed me with this as a child."
