Why it's great: A perfect 10 is hard to come by, but readers agree that this conditioner's ability to restore moisture to dry and damaged hair without weighing it down makes it deserving of the No. 1 spot. "This helps to seal my split ends and moisturizes like a dream," says a TotalBeauty.com reader. "It feels more like a deep conditioning treatment and leaves my hair so amazingly soft."
Dove's unprecedented Campaign for Real Beauty celebrates bodies of all shapes, sizes, colors, and ages. It employs plus-size models, women of different races and those with wrinkles and sun spots to inspire us real women to feel more comfortable in our own skin -- so to speak. Dove continually creates memorable, groundbreaking (and at times controversial) ads and commercials; they make pro-age beauty products instead of anti-aging ones; and now, with their "Movement for Self-Esteem", they're trying to reach a younger generation by helping instill confidence in adolescent girls. However, 13- to 93-year-old women can resonate with this poignant slogan for the movement: "Imagine a world where beauty is a source of confidence, not anxiety."
Dove has been trying to create this world since 1957, and apparently it's working because our readers continue to rave about their beauty products. Due to its longevity, this brand evokes nostalgia in some of our reviewers: One woman says, "I use Dove all the time and it reminds me of my home growing up and of my grandmother's house." Another woman says, "The scent smells the same as when my mom bathed me with this as a child."
