There are dozens of plant-derived skin-brightening ingredients out there -- and more will probably be discovered in coming years. Shiseido White Lucent Intensive Spot Targeting Serum, $125, contains a blend of yomogi and angelica root extracts -- Japanese botanicals that have been shown to speed up cell turnover and break down melanin. "The serum helps diminish dark spots, age spots, and acne marks, and even out skin tone," says Shiseido scientist Kiyoshi Sato. Clinical data shows results can be seen in as little as two weeks.
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Reach for licorice for prevention
Licorice has been used in Chinese medicine for more than 4,000 years, and lately it's showing up as a brightening ingredient in skin care. Nuance Salma Hayek Renewing & Brightening Serum, $19.99, uses licorice root as its key ingredient. "Studies on licorice have shown significant [skin brightening] results," says Baumann. "I expect to see licorice root incorporated into more products." By prohibiting the production of tyrosinase, the enzyme that triggers your cells to produce melanin, it helps prevent spots from forming.
I used to think my freckles were cute -- a splattering across my nose and cheeks that made me look young. They fade in the winter until they're almost undetectable, and then they reappear the first time I go out in the summer sun -- even though I wear SPF 50. While I never wanted to enhance them, I didn't want to erase them, either.
Over the last year, however, I'm starting to feel a little different about my freckles. Maybe it had to do with turning 30. Maybe it was countless dermatologists referring to my freckles as hyperpigmentation -- or worse, age spots. What I used to think of as a sign of youth, I now consider just the opposite. And so I'm constantly trying to figure out how to brighten my skin (and in the process, disguise those spots) by slathering on the latest skin-lightening products. And when I go to the dermatologist, I don't want to talk about breakouts or fine lines -- I just want to know how to get rid of my freckles.
It turns out I'm not alone. According to consumer research, hyperpigmentation has become one of the top skin concerns globally. The "skin lightening" trend started more than 20 years ago in Asia with "whitening" products, but now "brightening" products -- which are essentially the same thing with a less controversial name -- are selling like crazy in the U.S.
"Lasers used to be the only way to really brighten and lighten skin," says New York City dermatologist Francesca Fusco, MD. "But now there are so many over-the-counter topical products that can actually make a difference." The key, she says, is to find an ingredient that works well for your skin and your particular kind of dark spots. We broke down six of the most common brightening ingredients to help you figure out which one you should try.
