Josie Maran Argan Matchmaker Serum Foundation, $42 is Argan Oil-infused makeup which uses "chameleon pigments," to create a "color-match technology." Basically, it goes on white and instantly adjusts to match your unique skin tone. The serum foundation not only becomes a magic, flawless second skin, it also helps smooth fine lines and wrinkles.
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Transforming scrub
This won't be found in a Michael Bay film, but it's a new formula that starts as a gel scrub and transforms into a milky lotion that hydrates the skin. L'Occitane Immortelle Brightening Instant Exfoliator, $36 contains pure organic immortelle essential oil, which is extracted from the flower that grows on the coast of the Mediterranean Sea and has been shown through in vitro tests to naturally boost collagen synthesis and cell renewal for younger, more luminous looking skin.
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Double-duty texturizer
The Bumble and bumble Texture Hair (Un)dressing Creme, $26 is a hybrid of gel and cream that creates the ultimate in tousled hair. It creates the chic, I-just-rolled-out-of-bed look women have been lusting after since Giselle walked her first runway. The creme adds texture and lift to air dried hair while helping you keep the electricity bill down -- so the price might just even things out in the long run.
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Makeup applying camera
Panasonic has released a point-and-shoot camera, the Lumix DMC-FX77, that digitally airbrushes on makeup at the moment you take a photo -- no Photoshop necessary. Not only can it instantly add lipstick or eyeshadow, it can smooth complexions, reduce wrinkles, whiten teeth, erase dark circle and add a faux glow. That�s right -- you'll never have an awful picture tagged on Facebook again -- well, that's if you invest in this little gadget. Beauty is officially in the eye of the [camera] beholder.
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Advanced hair color protector
Kerastase Chroma Sensitive Ultra-Gentle Cleansing, $42 is an anti-fading hair cleanser that washes your hair without stripping your spankin' new color. The low-foam, paraben- silicone- sulfate-free formula is designed for use in the first few days after having your hair colored. The combination of ingredients or lack thereof "reduces friction on the hair fiber, keeping the surface smooth, locking in color and boosting radiance," says the brand.
Eleanor Roosevelt once said, "The future belongs to those who believe in the beauty of their dreams." And while the first lady may not have been alluding to the aesthetic beauty you dream of for your future self, we believe the quote to be open for artistic interpretation. Especially since it is so applicable to today's beauty-minded woman.
Women nowadays are making winners (read: money makers) of the health and beauty brands that are making their dreams of youth and beauty a reality by producing inventive products and treatments that enhance their looks in totally new ways.
And why is it so important that the beauty industry continue to reinvent the wheel? Because in the future, in times where science is continuing to progress and more innovation is possible, if there is one thing besides a hefty price tag that sets beauty products apart from one another, it's their uniqueness.
Products and procedures can't just be run of the mill anymore, they have to change the game to get noticed and especially to get you to spend big bucks on them. And unfortunately, innovation doesn't always come cheap. So whether you are a woman of means, the type who occasionally treats yourself to beauty indulgences, or someone who only likes to window shop, these high-ticket beauty products and procedure breakthroughs are worth knowing about as they are paving the way to a more beautiful future.
