The new and reengineered StriVectin-SD for Sensitive Skin Intensive Concentrate for Stretch Marks & Wrinkles, $79 uses a patented form of the skin nutrient niacin (nicotinic acid) they call NIA-114 (a molecule discovered during skin cancer prevention research) to reduce the appearance of lines, wrinkles and stretch marks. How? Not to get too technical, but the increased levels of Niacin helps to stimulate the repair of DNA, enhances cell turnover, and helps decrease hyperpigmentation. Together these changes help reduce the signs of aging. The kicker? This new formula does all of this without oils, fragrances, parabens or dyes, which helps keep skin calm and irritation free.
Eleanor Roosevelt once said, "The future belongs to those who believe in the beauty of their dreams." And while the first lady may not have been alluding to the aesthetic beauty you dream of for your future self, we believe the quote to be open for artistic interpretation. Especially since it is so applicable to today's beauty-minded woman.
Women nowadays are making winners (read: money makers) of the health and beauty brands that are making their dreams of youth and beauty a reality by producing inventive products and treatments that enhance their looks in totally new ways.
And why is it so important that the beauty industry continue to reinvent the wheel? Because in the future, in times where science is continuing to progress and more innovation is possible, if there is one thing besides a hefty price tag that sets beauty products apart from one another, it's their uniqueness.
Products and procedures can't just be run of the mill anymore, they have to change the game to get noticed and especially to get you to spend big bucks on them. And unfortunately, innovation doesn't always come cheap. So whether you are a woman of means, the type who occasionally treats yourself to beauty indulgences, or someone who only likes to window shop, these high-ticket beauty products and procedure breakthroughs are worth knowing about as they are paving the way to a more beautiful future.
