Sisters Jean and Jane Ford founded Benefit in 1976 with the idea that makeup can be fun. As popular for its miracle beauty products as they are for its tongue-in-cheek product names, Benefit started as a single boutique in San Francisco and has expanded to over 2,000 makeup counters.
And while half the fun in choosing the product is in the name, we think They're Real mascara, $23, is a home run in the functionality department, too.
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Bare Escentuals
The concept that makeup can also be considered skin care was revolutionary in 1976, when Bare Escentuals launched its mineral makeup line in Los Gatos, California. In 1995, then-new CEO Leslie Blodgett launched Bare Escentuals bareMinerals, which soon became the No. 1 selling brand on QVC. The Original Foundation, $27, is our pick for a full-coverage foundation without the full-face-of-makeup feeling.
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Tom Ford
The Texas-born fashion designer created his own brand (including his beauty line) in 2005, after serving 10 years as the creative director at Gucci. The line was an instant success as much for its sleek and luxurious packaging as for the products themselves, and continues to expand today.
We've never been the kind of gals to go all crazy with the patriotic spirit on July 4. Don't get us wrong, we love this country and what it stands for -- the land where dreams are realized, no matter where you come from. Sounds hokey, but roll with us on this one.
Despite the fact that you won't catch us at a 4th of July parade wearing red, white and blue, waving American flags in our hands (or worse, with American flags painted on our cheeks -- let's leave that to the kiddos, shall we?), we're all for supporting the U.S.A. And that's why this Independence Day, when we're wearing summer's hottest trends to our friends' annual barbecues (and our local 4th of July parades), we're going to reach for some of these American beauty products.
BY
SHARON J. YI, MEGHAN RABBITT, MARISSA DESANTIS |
SHARES
