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Reloxin
For years now Botox has been ridding us of lines. And with no real competition on the market, it hasn't exactly been cheap. Enter Reloxin. The drug, another form of the botulinum toxin Botox uses, is already available in Europe and will likely get FDA approval in 2009. When that happens, doctors predict the competition will not only give patients options but also drive down the price of Botox.



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Olay Pro-X
The Olay Professional Pro-X line has managed to do something we've all dreamt about: They've figured out how to make skin act like it did when we were younger. How? By using peptides and vitamin B3 to increase skin's hydration and repair our natural moisture barrier. Antioxidants and niacinamide also help increase cell turnover (which slows with age), and broad-spectrum sunscreen helps protect from future damage. What's even more impressive? They did a six-month clinical study comparing these products to a prescription retinoid (.02 percent tretinoin to be specific) cream -- and according to the company, this line garnered better results.

Products tested by 200 women during the clinical trial:
Olay Professional Pro-X Wrinkle Smoothing Cream
Olay Professional Pro-X Deep Wrinkle Treatment
Olay Professional Pro-X Age Repair Lotion with SPF 30



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Clairol Perfect 10
The term "groundbreaking" gets thrown around a lot but Clairol's new Perfect 10 formula actually seems to live up to it, according to consumer reviews. The AminoGlycine formula colors hair at a lower pH than other dyes (pH 9 vs. pH10 or 11), which means it's less damaging on hair and the color lasts longer. "I can't wait until they bring this technology to salon -- it puts salon color to shame," says Jason Backe, master colorist at Ted Gibson Salon and color director for Clairol.



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Neocell Super Collagen Powder
There are millions of products you can put on your hair and skin but improving your looks from the inside out via supplements is a fast-growing trend.

Neocell's Super Collagen Powder, a supplement getting buzz thanks to Oprah, claims it, "Corrects � damaged nail beds. Thickens fine hair. Repairs connective tissues for improved elasticity � and a clearer complexion. Builds lean muscle to help burn fat while you sleep." Pretty impressive for a little bottle.

And you can even drink your way to better skin with Glowelle drinks and powders (made by Nestle and sold at Neiman Marcus). They contain antioxidants from vitamins A, C and E and come in fun flavors like pomegranate and raspberry.



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AgelessFantasy by Harvey Prince, $120
What's the point of having youthful skin if the rest of you gives away your age? Beauty companies have picked up on this and created haircare lines with anti-aging ingredients like antioxidants, amino acids and vitamins A and E. (Alterna and Osmotics are two popular anti-aging haircare lines.)

But AgelessFantasy is one of the first anti-aging perfumes. The scent is formulated to mask the smell of aging and it contains antioxidants. The brand's research found that when men smelled a woman wearing the fragrance they thought she was eight years younger on average.



Thousands of beauty products debut each year so it takes something special for a product to stand out from the crowd. These are the goods we think deserve a prime spot on your bathroom counter. So without further ado �
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