Tester: Kristen Giordani, Executive Editor
Rating: 8
What she thought: "I choose the mascara I wear based on the overall look I'm going for, so I reach for this blingy gold tube when creating a natural, everyday look. The 'elastomer' brush perfectly lengthens and separates lashes to make them appear seriously multiplied. And the formula never clumps -- apparently the 'excess wiper' built into the tube is responsible for this. Wondering if it lasts? Sure does. Need proof? I recently got caught in a crazy rainstorm -- my umbrella flipped inside out and my face was completely soaked -- and this mascara didn't budge."
Tester: Sarah Carrillo, Senior Associate Editor
Rating: 8
What she thought: "Admittedly, the cute packaging (with tons of double-entendres) made me want to like this product. However, there's a lot more to it than thinly veiled sexual innuendo. It took about three coats, but this mascara gave me impressive length and volume with plenty of definition too. No one will be mistaking them for false lashes, but this goes definitely above and beyond a "natural" mascara look. I also liked the deep black color and that I could layer it on without any clumping issues."
What she thought: "The purple packaging is what caught my eye (I love purple), and the fact that I always hear great things about CoverGirl mascaras. But, in general, I'm always wary about mascara's big claims, because my biggest issue is my stick-straight lashes that refuse to stay curled. This mascara, however, pleasantly surprised me as it kept my lashes (however sparse) to stay curled and I actually did feel like the mascara lengthened my short, stubby lashes, which is a huge plus for me."
Tester: Audrey Fine, Special Projects Editor Rating: 9
What she thought: "Anastasia Soare has long been the go-to eyebrow expert for Hollywood's elite and now, she may very well become known as the lash guru as well. This mascara goes on like a dream (thanks to the perfectly-sized brush). There's absolutely no clumping or gloopiness and it really does thicken and curl lashes in one stroke as promised. The formula, which contains 'hard waxes to build lashes and synthetic polymers to give them body and volume' works like a dream to impart thick, luscious lashes and (BONUS) it actually washes off with ease -- no scrubbing required."
What she thought: "I have always been a drugstore gal when it comes to buying mascaras. It's just one of those products, in my opinion, that is capable of being awesome despite its price tag (unlike foundations). With that said, after trying this one from Clinique I might have to vary up my buying routine. Basically, I really like it. The wand is super thin with little curved 'teeth' which enable me to coat every single lash. It defined my lashes without being over the top, which makes it the perfect day/work mascara. It lasts all day and was easy to remove (I hate using eye makeup remover so this is a mandatory feature). The only foreseeable problem with this is, for some, maneuvering the unique curved wand on lower lashes will be tricky. Take your time while doing it."
Mascara, for most, is one of those "desert island"-type of eye makeup products -- meaning many women tout it as the one thing they absolutely can't go without. Whether or not you would pack it for your Gilligan adventure, we're sure you'd agree that it's a makeup bag staple. Why? Because it almost effortlessly makes you look more awake and feminine, of course.
We here at Total Beauty like to think of mascara as a magical invention, capable of creating the illusory effect of a full eight hours of sleep, a low-stress day, or even fabulous genetics. Basically, we take mascara seriously. That's why we think it's important to test a vast array of eye makeup brands from the drugstore to the beauty counter and beyond in order to share which are true winners -- the mascaras capable of great lengths, volume and curling capabilities to boot.
Before checking which mascaras we love in this eye makeup roundup, see these quick application tips courtesy of Chuck Hezekiah, national makeup artist for Maybelline New York. He claims there are some common eye makeup application errors most women make that can easily be avoided with these simple tricks and techniques:
• If you have a traditional brush wand, improve lash separation while applying mascara by moving the wand in a swift, zig-zag fashion from lash root to tip as opposed to one sweeping motion.
• We know you're usually in a rush, but take the time to dab the tip of your mascara on a tissue to get rid of the glob that tends to form there. This will keep you from getting uneven, goopy product distribution -- especially on those shorter lashes.
• If you use a lash primer, particularly a white one, wait 10-30 seconds for the primer to dry, then apply your mascara. This keeps the black color of your mascara from turning gray.
