TotalBeauty.com average member rating: 9*
Why it's life-changing: "I must have the oiliest lids on the planet. Nothing and I mean nothing ever stopped my eyeshadow from creasing. Even the crease-proof creased. That is until I met Urban Decay Eyeshadow Primer Potion. I can't believe that I didn't invest in this before. I still do have slight fading from blue eyeshadow and I do get creasing when I layer cream shadow on top of the primer (but I found that if I place a powder shadow on top of the primer then layer on my cream shadow, I don't get any creasing). My shadow lasts and looks like I just put it on for hours and hours. Now if I could just find something like this for the rest of my skin." -- kissagain, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "This is one of those glorious rare products that is not only cheap but really works. It has such great shine and isn't sticky at all. Also, the colors layer over lipstick really well. It also has just a little bit shimmer, which is nice. Lastly, gotta love the 'hook-up' option so the little tubes don't get lost in your purse." - jackieznyc, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "This is an excellent flatiron. It heats within 30 seconds and delivers smooth, straight, silky hair quickly and efficiently. I've been straightening my long curly hair with this for over four years now, and my hair is still shiny and healthy despite everyday use. I recommend using this iron with Bumble and bumble Straight (a silicone-based serum) for best results." -- 8westwood, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "This eyeliner is amazing in terms of staying power. Although not completely water-/smudge-proof, it really lasts and lasts once it sets. By the end of the day, it looks nearly the same as when I put it on in the morning. I went out dancing all night with this eyeliner on and when the sun came up, it was still immaculate. It takes a little bit longer to learn to apply it properly, but once you get the hang of it, this eyeliner will really grow on you. Perfect for making precise lines. I use the 266 angled brush to make picture-perfect cat eyes. ... Lastly, it's really economically friendly. One of these little jars will last forever!" -- ModernDayWriter, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "This shampoo is the only one that works for me in taming my flyaways. With my hair being layered, it was nothing for some of my shorter strands to stick up and make my hair look more unkempt than styled. [It] really helps make my hair look shiny and healthy. I have to buy the bigger bottle though because my husband steals my shampoo." -- GravesideIris, TotalBeauty.com member

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*At time of publication