TotalBeauty.com average member rating: 9*
Why it's life-changing: "This eyeliner is amazing in terms of staying power. Although not completely water-/smudge-proof, it really lasts and lasts once it sets. By the end of the day, it looks nearly the same as when I put it on in the morning. I went out dancing all night with this eyeliner on and when the sun came up, it was still immaculate. It takes a little bit longer to learn to apply it properly, but once you get the hang of it, this eyeliner will really grow on you. Perfect for making precise lines. I use the 266 angled brush to make picture-perfect cat eyes. ... Lastly, it's really economically friendly. One of these little jars will last forever!" -- ModernDayWriter, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "This shampoo is the only one that works for me in taming my flyaways. With my hair being layered, it was nothing for some of my shorter strands to stick up and make my hair look more unkempt than styled. [It] really helps make my hair look shiny and healthy. I have to buy the bigger bottle though because my husband steals my shampoo." -- GravesideIris, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "I didn't realize just how great this mascara was until I used it. It was literally sitting in my make up bag untouched. Now I can't put it down. It makes my lashes fuller and longer. My lashes are normally blonde, so as you can imagine I like to coat them. The wand that comes with this mascara really evenly distributes the product and spaces lashes perfectly! It also doesn't dry out quickly. I love it!" -- rockstarjesika, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "Dove Beauty Bar [for sensitive skin] is the only soap that leaves my face feeling completely clean and smooth, not tight and itchy. I used to have a sensitive red rash on my cheeks, and since switching to this product it has completely cleared up. I am so glad I tried it. My husband (most men do not like to admit this) also suffers from sensitive skin and loves this bar soap as well. He isn't itchy now after his shower and is grateful to me for replacing our soap!" -- leafandvine89, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "I have relaxed hair that is high-maintenance, meaning it needs extra attention and TLC to keep it in my head. With this serum, I'm able to use less heat because it does as it promises and reduces my drying time. Also, because it leaves my hair so sleek after blow-drying, I don't need to take very long to flatiron my hair straight. Paul Mitchell works for all hair types, and this is one of my favorites from the brand." -- BeautyStoreAddict, TotalBeauty.com member

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*At time of publication