Marilyn Monroe may have considered diamonds a girl's best friend, but as any beauty junkie will attest, when it comes to mascara, a wand that promises luscious lengthy results will immediately become a girl's true P.I.C. After all, mega long lashes have the power to instill confidence, boldness and just the right amount of drama -- yep, squad goals.

With products such as growth serums, lash extensions and falsies taking over our Instagram feeds as of late, it's impossible to ignore that lashes are, in fact, having a moment -- the longer and flirtier the fringe, the better. However, for those of us tired of negotiating impossibly obstinate lash strips each morning (only to be left with a cartoonish, drooping betrayal by lunchtime), and would rather not commit to a pricey set of extensions (in which case we'd kiss our beloved Postmates subscription goodbye), the latest crop of lengthening mascaras are here to help. Promising high-glam results, these formulas deliver the length we crave sans appointments, glue and a loan from the bank.

Image via Imaxtree

Try: It Cosmetics Superhero Mascara, $24

With a name like "Superhero," it should come as no surprise that this magic (yes, we said the M-word) tube packs some serious punch. Perhaps one of the more buildable and customizable formulas we've tried, the brand's "Elastic Stretch Technology" wraps and extends each lash in dreamy, lushly black pigment that plumps, lengthens and totally transforms your lashes. Another bonus? The formula is basically a health elixir for your lash line. It's composed of collagen, keratin, peptides and countless other ingredients that will encourage natural growth and keep your lashes in tip-top shape.

Try: Julep Length Matters Buildable Lengthening Mascara, $20

P.S.A.: Julep (yes, the brand behind our favorite nail polishes and manis) has introduced a lengthening mascara that promises equally dreamy and durable results. The creamy formula coats fringe with beautiful and exaggerated length, mimicking even the most quality of lash extensions. The brush, constructed with tapered and tight bristles, promises even and precise application with every swipe. Perfect for layering, this mascara will easily take you from early-morning coffee runs to late-night drinks with the girls.

Try: L'Oreal Voluminous Butterfly Sculpt Mascara , $9

L'Oreal's iconic Voluminous mascara line has always had a cult following amongst celebrities, makeup artists and beauty junkies alike. However, the newest kid on the block -- its Butterfly Sculpt mascara -- might just be in a league of its own. No longer an industry top-secret, the formula embraces the idea of "tight-lining" -- lining and filling in lashes between (versus above) the roots. The effect is a makeup artist favorite, and immediately gives the appearance of a denser and darker lash line. The wand's compact and precise bristles do the work for you -- darkening and lengthening lashes at the base while creating a gorgeously long and fan-like appearance at the tips. Voila!

Try: CoverGirl The Super Sizer Fibers Mascara, $7

Another drugstore all-star, the latest and greatest fan-favorite by CoverGirl may just beat out its previously favored cousin, LashBlast. Specifically formulated to simulate the luxe look of extensions or falsies, the formula boasts a dramatic 400 percent increase in volume, while natural-looking fibers create enviable depth and length. Expert tip: Twist the wand while working through your lashes -- the technique pushes lashes sky-high creating an even longer and fan-like effect.