GET FREE SAMPLES

sign up for our newsletter to get free sample alerts

19 Incredible Ulta Buys You Won't Believe Are Less Than $10

Don't set foot in an Ulta without reading this first.
Photo 10/20
Ulta Collection Rainbow Highlighter, $10
So this isn't technically less than $10 (it's $10 even) -- but we'd be remiss if we didn't include it. The formula is superpigmented, and it happens to look as beautiful swiped across the tops of your cheekbones as it does in the pan.

Buy now

Photo 11/20
Pacifica Sugared Amber Dreams Hand Cream, $9
This hand cream absorbs quickly, whilst leaving behind a sweet but not too sweet aroma. And don't you love the tiny unicorns on the tube? Suffice it to say, it lives up to its dreamy name -- plus, it's Pacifica, which means it's natural, vegan and cruelty-free.

Buy now

Photo 12/20
Burt's Bees Lipstick, $8.99
Looking for a quality lipstick that won't leave too big a dent in your wallet? Look no further than Burt's Bees. They may be known for their lip balms, but their forays into cosmetics have all been pretty successful, and this lipstick is no exception. The shade Crimson Coast is especially perfect if you're looking for a deep, classic red.

Buy now

Photo 13/20
NYX Professional Makeup Cosmic Metals Shadow Palette, $9.99
With pigment to spare and a buttery-smooth texture, these metallic shadows are a must. The beautifully curated six shades work beautifully together or alone, and are both timeless and modern. What's not to love?

Buy now

Photo 14/20
Leaders AC Clear Treatment Mask, 2 Ct, $9
This set of sheet masks helps prevent breakouts, while soothing and moisturizing your complexion. Seriously, it does everything from reducing redness to eradicating existing pimples. Score!

Buy now

BY ROSIE NARASAKI | SEP 29, 2017 | SHARES
VIEW COMMENTS
Full Site | Terms & Conditions | Privacy Policy
TotalBeauty is a property of Evolve Media Holdings, LLC. © 2025 All Rights Reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.