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These Are Some of the Biggest Trends in Wellness for 2020

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Capsule Skin Care
Making skin care fun is key in getting consumers to actually want to keep up with a regimen, and capsule skin care is one way to add a little excitement. These products essentially deliver a single dose of a high potent product, sort of like an ampoule. A few skin care brands have already launched their own versions. For instance, in late fall Eve Lom debuted some ultra-chic Cleansing Oil Capsules, $75, and Beauty Pie has a few variations on the trend, including its Superactive Capsules Pure Double Vitamin C & Vitamin E Serum, $65. We predict other brands will follow suit in the coming months.

Image via @eve_lom

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Even MORE Lashes
Hold on to your mascara, friends. According to MindBody, lash services — which include tints, lifts, and extensions — are now a $1.8 billion industry and there's no signs of a slowdown. "In 2019, 43 percent of those surveyed in our Wellness Index study reported interest in getting professional lash services, including men," says MindBody. "As the lash industry continues its exponential growth, 2020 will welcome more boutique lash studios. And, with the projected growth of lash services, the consumers interested in trying a professional lash service in 2020 will be pleased to see just how accessible it's about to become."

Image via @sugarlashpro

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Building Muscle — Versus Burning or Freezing Fat
We wouldn't be surprised if you've come across advertisements for freezing or burning fat via various treatments such as CoolSculpting or laser liposuction. According to Tom Seery, the founder and CEO of RealSelf, even in the world of medical aesthetics we're seeing a new focus on treatments that are better for you. "Nonsurgical treatments that promise to build real muscle are stealing market share from nonsurgical fat reduction treatments, which only kill fat cells," he says. "According to new data [we've gathered], the nonsurgical muscle toning treatment For example, Emsculpt saw a 450 percent year-over-year interest increase in 2019, making it the No.1 fastest-growing cosmetic treatment on RealSelf this year."

Of course, you can always build muscle the good old-fashioned way and hit the gym.

Image via @aestheticclinique

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Injectable & Plastic Surgery Reversal
While we're talking 2020 wellness trends, let's also talk injectables. You might have remembered reports of Kylie Jenner having her lip filler removed, and we all know that that the KarJenners have a huge influence on what's in and what's not. According to a report by RealSelf, there's been a notable uptick in interest surrounding revision and corrective procedures. For example, "Hyaluronidase, an injectable enzyme that breaks down hyaluronic acid-based fillers, ranks number three on the list of fastest-growing nonsurgical treatments, with 50 percent growth compared to 2018," RealSelf said in a press release. "On the surgical side, a total of four revision treatments make the list, including liposuction revision (number two) with 183 percent growth and silicone injection removal (number nine) with 89 percent growth."

Image via Dawid Garwol/EyeEm/Getty

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Quick & Easy Hair Treatments
Ain't nobody got time for a 30-minute hair treatment, and brands are taking note. Over the last few months we've seen an increase in deep conditioners, bond restorers, and nourishing treatments that don't force the user to sit there twiddling their thumbs and counting down the clock. For example, L'Oreal Paris just launched their Elvive 8 Second Wonder Water Lamellar Hair Treatment, $8.99, which they've been working on behind the scene for a while. It's rich in proteins and takes approximately 10 seconds to work its magic. We argue it's a straight dupe for Moremo's (spendier) Water Treatment Miracle 10, $31. Another example is IGK's Antisocial Overnight Bond Building Dry Hair Mask, $34, which you can apply to dry hair before going to bed or — pro tip — just as you head out the door.

BY WENDY ROSE GOULD | JAN 8, 2020 | SHARES
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