We wouldn't be surprised if you've come across advertisements for freezing or burning fat via various treatments such as CoolSculpting or laser liposuction. According to Tom Seery, the founder and CEO of RealSelf, even in the world of medical aesthetics we're seeing a new focus on treatments that are better for you. "Nonsurgical treatments that promise to build real muscle are stealing market share from nonsurgical fat reduction treatments, which only kill fat cells," he says. "According to new data [we've gathered], the nonsurgical muscle toning treatment For example, Emsculpt saw a 450 percent year-over-year interest increase in 2019, making it the No.1 fastest-growing cosmetic treatment on RealSelf this year."

Of course, you can always build muscle the good old-fashioned way and hit the gym.

Image via @aestheticclinique

While we're talking 2020 wellness trends, let's also talk injectables. You might have remembered reports of Kylie Jenner having her lip filler removed, and we all know that that the KarJenners have a huge influence on what's in and what's not. According to a report by RealSelf, there's been a notable uptick in interest surrounding revision and corrective procedures. For example, "Hyaluronidase, an injectable enzyme that breaks down hyaluronic acid-based fillers, ranks number three on the list of fastest-growing nonsurgical treatments, with 50 percent growth compared to 2018," RealSelf said in a press release. "On the surgical side, a total of four revision treatments make the list, including liposuction revision (number two) with 183 percent growth and silicone injection removal (number nine) with 89 percent growth."

Image via Dawid Garwol/EyeEm/Getty

Ain't nobody got time for a 30-minute hair treatment, and brands are taking note. Over the last few months we've seen an increase in deep conditioners, bond restorers, and nourishing treatments that don't force the user to sit there twiddling their thumbs and counting down the clock. For example, L'Oreal Paris just launched their Elvive 8 Second Wonder Water Lamellar Hair Treatment, $8.99, which they've been working on behind the scene for a while. It's rich in proteins and takes approximately 10 seconds to work its magic. We argue it's a straight dupe for Moremo's (spendier) Water Treatment Miracle 10, $31. Another example is IGK's Antisocial Overnight Bond Building Dry Hair Mask, $34, which you can apply to dry hair before going to bed or — pro tip — just as you head out the door.

"We've now passed the dawn of the experience economy. It's no longer a surprise that people are drawn to investing time and money on experiences over things," says MindBody. "In 2020, we predict that the wellness industry will help catapult this trend to the next level. While a yoga class, blowout, or massage is already experiential in nature, 2020 will usher in a new level of what these experiences can entail." For example, AirBnB's new Experiences vertical, spa retreats, fitness pop-ups, and wellness festivals.

Image via @airbnb