Skin Care Marketed as Genderless
Thanks to the glossy launch of brands like Humanrace, by ageless superstar Pharrell Williams, skin care will become more fluid in the coming year. Your significant other is probably already borrowing your products on the regular and while it's true that men's skin tends to be thicker and oilier, for the most part both genders can share many of the same products. Skin care being marketed as genderless perfectly plays into the conversation around gender fluidity that has been dominating the news.
Skin Care is the New Celebrity Perfume
Up until now when celebrities were looking to make a splash in the beauty space their main focus was on fragrances, but not so anymore. Having maxed out on olfactory notes and likely been inspired by the massive success of the likes of Rihanna with Fenty Beauty, celebrities are turning their attention to skin care and makeup. Taking note from JLo Beauty and Rare Beauty by Selena Gomez, expect to see plenty more celebrity-backed skincare launches in 2021.
Image via @jlobeauty
Better Home Gadgets for Facials
Many of us who previously swore by monthly facials have had to rethink our routine in light of Covid and thanks to effective, high-tech (but easy-to-use) gadgets like Dr. Dennis Gross DRx SpectraLite FaceWare Pro, $435, and Joanna Vargas Magic Glow Wand, $285, that's become increasingly easy. Expect more innovations to make the at-home facial experience more effective than ever before.
Minority Owned Beauty Takes Center Stage
Brand stories will become more important in 2021. Anticipate seeing more stores and e-commerce sites highlighting brand founders with a focus on minority-owned businesses. This will also be pushed forward thanks to a number of initiatives putting money towards black-owned businesses by power players like Glossier. Sephora also recently announced that their women's mentorship and funding program, Accelerate, will focus on black-founded brands in 2021.
Image via @sephorastands
Clean Beauty Will Become More Affordable
Just as consumers will become increasingly conscious about the team and founders behind the beauty brands they're shopping, they will focus more so than ever on the ingredients in their products. And in 2021, they'll actually be able to act on their newfound knowledge because clean beauty will become increasingly affordable. There is no taking away from pioneering brands like Kora Organics and Kjaer Weis, but the price points can be intimidating. Expect to see frugal-priced brands like Love Beauty and Planet taking center stage at retailers like Target and Ulta.
