"It's important because I saw somebody -- what I thought was me -- in a magazine once, and I had big red lips that definitely did not belong on my face. I had boobs about three times the size they are in real life. My stomach was completely flat. My skin was also flawless. But the reality is that I do not have those lips and my skin is not flawless and I do have a little bit of a stomach. It was not a proper representation of who I am. I realized that, growing up and looking at magazines, I was comparing myself to images like that -- and most of it isn't real. So (a) I don't really wear makeup that much anyway, so part of it is just a selfish, lazy thing, and (b) I want to be me. I do think it's fun sometimes to dress up for the Oscars or for certain events -- I get to be like a five-year-old again, wearing my Cinderella dress. But for some events where it's a more casual vibe, I just want to be me."
--Shailene Woodley, Flavorwire
Image via Getty
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Ashley Graham
It's no surprise that supermodel Ashley Graham's powerful beauty beyond size initiative extends to loving ourselves without makeup. Alongside gorgeous cover shoots and beachside photo spreads, Graham frequently shares pictures of herself baring cellulite, stretch marks and, yes, her makeup-free face. Cheers to keeping it real.
"We've been so bombarded with heavy makeup on social media and YouTube, that people are just sick of it. I think people are definitely going to start embracing a softer look. I don't think it's necessarily going to be no makeup whatsoever, but I'm totally all about this natural look. I'm hoping that more natural looks will start trending more. I always say, just because you know how to do all the tricks with makeup doesn't mean you have to."
--Mario Dedivanovic to PeopleStyle on Kim Kardashian going makeup-free
"Not in a conceited or arrogant way -- I just appreciate myself in a way I didn't when I was [in my 20s]. And it's not about perfection. I like the scars that I have."
--Jennifer Lopez, W Magazine
The little Kardashian may be the queen of pigmented lip kits, but she still wants fans to know she appreciates the value of natural beauty. She shared a makeup-free photo directed at the haters with the caption, "Saw someone comment why I don't embrace my freckles anymore. So here's a freckle appreciation post."
