"We've been so bombarded with heavy makeup on social media and YouTube, that people are just sick of it. I think people are definitely going to start embracing a softer look. I don't think it's necessarily going to be no makeup whatsoever, but I'm totally all about this natural look. I'm hoping that more natural looks will start trending more. I always say, just because you know how to do all the tricks with makeup doesn't mean you have to."
--Mario Dedivanovic to PeopleStyle on Kim Kardashian going makeup-free
"Not in a conceited or arrogant way -- I just appreciate myself in a way I didn't when I was [in my 20s]. And it's not about perfection. I like the scars that I have."
--Jennifer Lopez, W Magazine
The little Kardashian may be the queen of pigmented lip kits, but she still wants fans to know she appreciates the value of natural beauty. She shared a makeup-free photo directed at the haters with the caption, "Saw someone comment why I don't embrace my freckles anymore. So here's a freckle appreciation post."
"I don't feel the need to impress any more. I've worked for a long time to get where I am, and now I can be comfortable in my own skin. I feel more in control of my life. Outward appearance is just secondary to the confidence that I feel inside."
-- Jessica Simpson, People
"I mean, what am I going to do -- sell makeup? Mostly, I tell people, Don't wear makeup. ... Like, I don't want these kids to come out here and wear a bunch of makeup. I mean, I cover my zits, but besides that, I don't really wear it."
-- Miley Cyrus, Elle
