Niacinamide (aka vitamin B3) does everything! The long list of benefits include: improving the skin barrier to keep your skin more hydrated, protecting the skin from free radicals that cause premature aging and improving skin texture and smoothness to reduce the appearance of fine lines and wrinkles.
Try Neogen Dermalogy H2 Dermadeca Serum Spray, $19, for a boost of niacinamide — and vitamin C — to help hydrate and repair skin. With easy spray-on application, this serum stimulates new cell growth and collagen to brighten and plump the skin.
Moisturizing should already be a staple in your skin care routine, but, now, in your 30s it's time to give it an upgrade. As you age, your skin may start to have a harder time retaining moisture... and dry skin looks like old skin. You don't want that! So, what can you do?
Incorporate hydrating products to every step of your routine: Look out for descriptions in cleansers, exfoliators, toners, serums, etc., that use the words: hydrate, moisturize or nourish — or any other version of those words.
You can also upgrade your nighttime moisturizer to one that has ingredients specifically to help slow down signs of aging, like hyaluronic acid. Hyaluronic acid isn't actually an acid at all; it's a humectant multi-tasker that a) that gives your skin a boost of moisture, b) helps it retain water and c) draws more moisture into the skin. The result: more supple and plump skin. Try my favorite night-time moisturizer, Cosrx Hyaluronic Acid Intensive Cream, $22, a trusty option that works overnight for a big boost of moisture.