Like Lavanila, Clean stays away from irritating ingredients and uses hypoallergenic formulas in all its fragrances. Again, it's important to note that the term "hypoallergenic" doesn't guarantee you won't have a reaction -- it just means the brand has done some research to make it less likely.
Here's a quick perfume lesson: most fragrances are a complex blend of scents that produce a range of "notes." Like tasting a fine wine and describing the "nose" or the "finish," perfumes have top, middle and base notes. Often, people who claim to hate all perfumes are actually put off by one or two notes within a scent.
Demeter fragrances are all one note, so you can find exactly what you like -- we recommend their wonderfully fresh Salt Air,, Laundromat and Sunshine varieties.
"We make cologne, which is by definition, less concentrated," explains Demeter CEO Mark Crames. "So by exposing the consumer to less of the active fragrance ingredients, we see less threshold allergic reactions." Demeter perfumes are also free of any artificial color, extenders and preservatives. "That is why most Demeter scents are clear," says Crames. "Any color is naturally derived from the ingredients of the fragrance oil itself."
Demeter fragrances are all one note, so you can find exactly what you like -- we recommend their wonderfully fresh Salt Air,, Laundromat and Sunshine varieties.
"We make cologne, which is by definition, less concentrated," explains Demeter CEO Mark Crames. "So by exposing the consumer to less of the active fragrance ingredients, we see less threshold allergic reactions." Demeter perfumes are also free of any artificial color, extenders and preservatives. "That is why most Demeter scents are clear," says Crames. "Any color is naturally derived from the ingredients of the fragrance oil itself."
Maison Martin Margiela's Replica perfumes riff off the positive nostalgia people associate with certain scents. Take their appropriately named "Beach Walk" fragrance. "This soft and pure scent plays on nostalgia in particular by awakening olfactory souvenirs of sunny vacations and beach boardwalks," describes Sephora Vice President of Fragrance Brooke Banwart. In other words, unless you have horrible childhood memories of the beach, this fragrance is perfect for perfume-haters.
"It's inspired by the scent of soaked fields of flowers and wet concrete after the first rainfall," describes Banwart. But unlike sweet, cloying florals, this airy one incorporates notes like dew and lotus to create a fresh unisex blend.
Drom Fragrances perfumer Caroline Ivanica, explains it like this: "People who hate perfume identify with discrete fragrances that give them a 'second skin feeling.' Citrus notes are most of the time a top scorer -- they offer a natural freshness."