Bronzer isn't always used to darken the skin; sometimes it creates a warmer, brighter effect.

"If you want to bring warmth to dark complexions that are dull or ashy, use a foundation that has red or orange undertones," says Alejandro Falcon, Artistic Director and National Educator for Osmosis Colour Cosmetics.

Select a bronzer color that plays up the undertones already in your skin, Falcon suggests. "Orange, red, plum, burgundy or wine-colored bronzers brightens darker skin beautifully," he says. Here, Lupita Nyong'o is wearing a rich orange tone to bring out lightness and warmth from her complexion. To get Lupita's fresh face, try Guerlain Terracotta Bronzing Powder, $53.

For model-like angles, take a cue from today's reigning cheekbone queen, Zendaya. "A warm bronzer was used right under her cheekbones to accentuate them," says Chinchilla. Heighten the effect by "brushing a golden highlighter directly onto the cheekbones."

Pair a powder bronzer and sheer golden highlighter -- like Make Up For Ever Pro Sculpting Golden Duo in Golden, $39 -- to copy Zendaya's look.

Want skin that glows as if the past decade never happened? That level of radiance requires one essential ingredient: shimmer.

"A shimmery bronzer can brighten the face and impart a youthful, luminous glow," explains celebrity makeup artist Vinnetta Scrivo of NYC's Eva Scrivo salons. "Shimmer powder is best applied using large sweeping movements with a big powder brush in areas that you want to highlight: top of the cheekbone, brow bone, top of the nose and in front of the chin."

Laura Mercier Shimmer Bloc in Golden Mosaic, $42, complements caramel skintones, says Scrivo (think: J.Lo). If you have darker skin, choose a shade with pink or peach undertones, like Laura Mercier Shimmer Bloc in Pink Mosaic.

Though the contouring you see on Instagram may seem severe, you can also use this technique to play up your features in a natural way.

Dark-complected women typically have different tones throughout their skin, and these shades tend to be lighter toward the center of the face, explains Chinchilla. Framing the face with a matte bronzer mimics the skin's natural gradient.

To achieve a flattering contour like Tyra Banks', use a matte bronzer, such as Iman Sheer Finish Bronzing Powder in Clay, $16. Apply it with a tapered powder brush, like Sigma F25 Tapered Face Brush, $33. "Bronzer around the forehead gives the illusion of a smaller forehead," says Chinchilla. "Bronzer was also applied under the cheekbones for definition and to warm up the skin."

Finish by balancing out the dark colors with a highlighter two to three shades lighter than your natural skin tone. Sweep a product like IllumiNaughty Highlighting Powder, $24, on top of the brow bone, down the center of the nose, above the cheekbones and in the center of the Cupid's bow.

Even if you're not trying to look tanner, a quick sweep of bronzer can give skin a healthy, sun-kissed appearance. "This is great for the girl on the go," says Chinchilla. "Here, Rihanna has a warm bronzer around her forehead and on the apples of her cheeks."

Chinchilla recommends a bronzer with a slight shimmer. We suggest Physicians Formula Argan Wear Bronzer in Bronze, $14.99. Use it with a dense blush brush, such as Real Techniques 300 Tapered Blush Brush, $24.