Do you get giddy every time Anastasia Beverly Hills launches a new eyeshadow palette? It's no surprise that ABH has one of the biggest followings of any makeup brand on Instagram and we all start to get a little weak in the knees every time we see teasers of the glorious, felt-covered palettes popping up in our feeds.
Mother-daughter duo Anastasia and Claudia Soare launched the brand in 1997 with a collection of eyebrow products, gradually expanding into new product categories like liquid lipsticks and eyeshadow palettes. From the OG Modern Renaissance palette to the recently introduced Norvina, ABH eyeshadow palettes have earned cult status over the years. There was even a limited-edition collaboration palette with Mario Dedivanovic (please bring it back ABH!)
Each palette is more covetable than the next, it's hard to choose just one. To help you narrow it down to the best eyeshadow palette for you, we've tried each and every one (hard work, we know) to find out what makes each collection so special. Read on to find out our absolute favorite palette (though they're all pretty awesome) — and get ready to grab your debit card.
Image via Instagram@anastasiabeverlyhills
Mother-daughter duo Anastasia and Claudia Soare launched the brand in 1997 with a collection of eyebrow products, gradually expanding into new product categories like liquid lipsticks and eyeshadow palettes. From the OG Modern Renaissance palette to the recently introduced Norvina, ABH eyeshadow palettes have earned cult status over the years. There was even a limited-edition collaboration palette with Mario Dedivanovic (please bring it back ABH!)
Each palette is more covetable than the next, it's hard to choose just one. To help you narrow it down to the best eyeshadow palette for you, we've tried each and every one (hard work, we know) to find out what makes each collection so special. Read on to find out our absolute favorite palette (though they're all pretty awesome) — and get ready to grab your debit card.
Image via Instagram@anastasiabeverlyhills
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